“I didn’t need something complicated — I just needed a place that felt like mine.”
Learn how Good Love launched a simple, affordable online store using WordPress and WooCommerce — without complexity or per-sale fees.
Good Love is a small, independent clothing project run by Elsie van Dam. She takes second-hand garments and gives them a new life through her own printed designs, releasing them in small drops every couple of months.
For a while, everything lived on Instagram. But it needed a proper home.
Keeping It Simple
“Most platforms just felt like too much, or they took a cut of every sale, which didn’t make sense for how I work.”
Elsie wasn’t trying to build a big e-commerce operation. She just needed somewhere clean and simple — a place to upload her drops, take orders, and move on so she can focus on her designs.
Getting Set Up
We set her up with a WordPress and WooCommerce store on Perch.
Nothing fancy — just something that works and let’s her products shine.
“I can manage everything myself, which was really important. It’s simple, but it does exactly what I need.”
The result is goodlove.online — a straightforward shop where each piece can stand on its own.
Real Support (Not Just Docs)
“I got stuck once, I just emailed and got a real reply. That made a big difference.”
No tickets, no digging through help centres — just actual help when it was needed.
So She Can Focus on the Work
“I don’t have to think about the technical side at all — I can just focus on designing and running my business.”
That’s really the whole point.
The shop runs in the background, and Elsie can just get on with making things.
Something That Can Grow
“It feels like something I can build on, not something I’ll outgrow straight away.”
New drops every couple of months, and the store just keeps up.
No replatforming. No messing.
See It For Yourself
Good Love is live and taking orders at goodlove.online. If you’re a maker, artist, or small business owner looking for the same kind of setup — a managed WordPress store on EU infrastructure, without the complexity — we’d love to help you build it.